client
Krissy Cela
service name
Web Application
budget
–
01.
What is ActiveWear
Activewear brand created by women, for women. Women who strength train, women who love to move. Women who take up space – physically, mentally, unapologetically. Because we believe every woman deserves to feel strong in her mind, body and spirit – and look amazing in the process!
02.
Work challenges
The original site was a custom e-commerce platform with lots of dynamic product pages, regional shop sections, and shop filtering, which made it tricky to replicate in WordPress.
We needed to maintain a seamless shopping experience, including:
• multiple product categories and collections
• localization options (regions/countries)
• size guides, product filters, and upsells
• secure checkout and payment flow.Ensuring mobile-ready responsive design was vital, since most customers browse and purchase on phones.
We also had to optimize load speed and SEO, preserving the visual style and branding while improving performance.
In short — the challenge was to rebuild a visually rich, conversion-focused online activewear store in WordPress and WooCommerce without losing the advanced e-commerce features and smooth user experience from the original site.
03.
Main result
Full E-Commerce Rebuild: a scalable WordPress + WooCommerce store that replicates and improves the original site’s structure — product categories, filters, cart, and checkout.
Custom Product Templates: tailored layouts for product pages including size guides, images, variations, and dynamic pricing.
Responsive UI/UX: redesigned theme ensuring consistent experience on mobile and desktop.
Improved Performance & Speed: optimized images, scripts and caching for faster page loads.
SEO & Conversion Focus: on-page SEO setup, clear calls-to-action, and trust elements integrated into the storefront.
Flexible Admin Panel: site owners can easily add/edit products, manage orders, and configure shipping and payment gateways from the WordPress backend.
Let’s discuss your project now!
Contact us to give life to awesome ideas or make suggestions on improvements to be made.