client
Jake & Luke
service name
Web Application
platform
Shopify
01.
What is DrinkCann?
High! We’re Jake & Luke. We created Cann because we were completely over the harmful effects of drinking alcohol – but not over partying with our friends. So we put a microdose of cannabis in a can – along with a few choice, all natural ingredients – and Cann was born!
02.
Work challenges
Designing a site that reflects the unique, lifestyle-oriented brand identity of a THC-infused social beverage.
Creating a visually engaging and immersive experience with bold colors, animations, and smooth scrolling to match the product’s dynamic personality.
Integrating a simple but effective shop flow for direct-to-consumer sales while displaying products attractively.
Ensuring the site communicates product benefits and legality clearly given the regulatory sensitivities around hemp/THC beverages.
Optimizing performance and responsiveness, as the homepage is long and content-rich, with multiple sections educating users about the product.
03.
Main result
We recreated drinkcann.com into a high-impact e-commerce experience that aligns with Cann’s lifestyle brand identity. The site features a visually driven homepage with bold colors, motion effects, and intuitive navigation that draws users in and keeps them engaged. We integrated a sleek shop and subscription flow that makes it simple for visitors to explore and purchase THC-infused beverages directly. Throughout the design, we balanced brand storytelling with clear product and legal information, ensuring both aesthetic appeal and consumer trust. The result is a responsive, performance-optimized website that delivers both style and functionality.
Delivered a visually striking, brand-aligned e-commerce website that captures the identity of Cann as a modern social tonic.
Built an engaging single-page main experience with bold visuals, microinteractions, and smooth transitions that guide users toward conversion.
Integrated a functional online shop and subscription options that make it easy for visitors to purchase and subscribe for regular deliveries.
Clearly communicated product information, legal notices, and educational content to build trust with consumers.
Ensured responsive performance for mobile and desktop users, preserving visual appeal while maintaining fast loading.
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