client
Hussein, Jefferson and Abderrahmane
service name
Web Application
platform
Shopify
01.
What is Daily Paper?
Daily Paper is an Amsterdam-based fashion and lifestyle brand established in 2012 by three childhood friends. The once blog established by Hussein, Jefferson and Abderrahmane shared a love for music, art, fashion, and culture, growing the brand into a household name.
02.
Work challenges
The website needed a premium fashion eCommerce experience while managing a large product catalog and seasonal collections.
Navigation, collections, and product discovery had to be smooth for users browsing many items.
The site had to be fully responsive and optimized for mobile shopping.
Performance optimization was important because fashion stores use high-quality images that can slow down loading speed.
A clean and secure checkout flow was required to improve conversions and reduce cart abandonment.
03.
Main result
Delivered a fully functional Shopify store with a modern layout aligned with the brand identity.
Built clean collection pages and product templates with strong product presentation and smooth variant selection.
Ensured responsive design across desktop, tablet, and mobile for a consistent user experience.
Improved performance through optimized theme structure and better asset handling.
Delivered a smooth shopping journey including cart, checkout, and essential store pages like shipping, returns, and FAQs.
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